In today’s knowledge economy, information is the new currency and a commodity to itself. Boeing has thousands of patents and trade secrets that are critical to maintaining its unparalleled success, including valuable scientific, technical, engineering, financial, business or economic information. But increased competition and global economic pressures in this new economy require new thinking and are changing the way industrial businesses create and leverage their intellectual capital.
Peter L. Hoffman, Boeing Vice President of Intellectual Property Management, will address Boeing strategy of working closely with technology partners throughout the world and highlight how the company determines where to create intellectual property. Relationship, collaboration, and strengthening the company presences in today’s dynamic global market are the main key to a successful partnership
This collaborative approach to growing Boeing’s intellectual property portfolio and global market presence brings with it many benefits and also challenges. Among the most challenging issues is how to best leverage intellectual property that is critical to the long-term success of the company while fulfilling the role of collaborative partner. To remain competitive a changing marketplace, forward-looking organizations are building global technology networks that allow a balance among collaboration, co-investment and intellectual property sharing.
A cocktail reception will be served prior to this keynote lecture from 11:45 am.
This event is part of the KAUST World IP Day symposium and is brought to you by the Office of Enrichment Programs in collaboration with Innovation and Economic Development.
This event has limited seating. If you register and cannot make this event, please be sure to 'Unregister' so someone else can take your place.
Peter L. Hoffman
Peter Hoffman is vice president of Intellectual Property Management for The Boeing Company, the world's largest aerospace company. Hoffman is responsible for strategies that protect and generate the highest possible value from this significant corporate asset. Hoffman specifically manages the company's patent portfolio; protection of trade secrets; and licensing of tech nical data, images, consumer products, trademarks and patents. Hoffman, 55, reports to John Tracy, Boeing's chief technology officer and senior vice president of Boeing Engineering, Operations & Technology.
Prior to being appointed to his current position, Hoffman served as director of global research and development strategy for Boeing Research & Technology, the company's advanced research organization. In that role, he was responsible for developing technology collaboration relationships with companies, universities and national laboratories around the world.
During the past decade, Hoffman played a leadership role in the expansion of Boeing's global technology engagement and presence and was instrumental in the establishment of research centers in Australia, India and China and numerous technology relationships in Europe, Asia, the Middle East and the Americas. Hoffman joined Boeing in 1984. He has held positions in international business development and spent 14 years conducting research in the area of advanced materials and structures.
In addition to managing Boeing intellectual property, Hoffman also serves as executive sponsor of the Diversity & Inclusion Council for Engineering, Operations & Technology.
Hoffman earned a bachelor's of science degree in mechanical engineering technology and a master's of science degree in mechanical engineering from the University of Tennessee, a master's of manufacturing engineering from Washington University in St. Louis, and a master's of international business from St. Louis University. Hoffman is a board member of the Advanced Manufacturing Research Center Group at the University of Sheffield in the UK, an Advisory Board member at the University of Tennessee College of Engineering, and a Fellow of the Royal Aeronautical Society.
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