Research performance is increasingly being judged on impact and engagement rather than the number of journal articles and their impact factor. Scientists face increasingly demanding work schedules and need cost and time effective strategies to maximize the positive real-world outcomes from their research. It is an exciting time to communicate science!
Social media has vastly changed how we get our news and interact with our friends, families and colleagues. Smart phone technology has improved to the point that feature films have been shot entirely on iPhones. New technologies such as virtual and augmented reality offer opportunities to immerse your audiences in your stories and provide a feeling of presence that can be absolutely profound.
Cinematic Science is a media company that works with scientists all around the world. During this presentation we will discuss:
- How can you make your message clear (and fascinating) to non-specialists without “dumbing-down” and compromising meaning?
- What are the latest technological and social innovations relevant to Science Communication (aerial footage from drones, 3D animation,
- Gaming, info graphics, virtual, mixed and augmented reality and socially innovative campaigns)?
- How should you choose what technology and techniques to use to tell your stories?
- How can you find the language, voice and platform to get your message to the right people in the most effective way?
Ian Mcleod is Co-Founder and director of Cinematic Science, a production company that specializes in creating inspiring science-based media content and training scientists & students in visual science communication. Also, he is a senior Research Scientist and Communications Manager in James Cook University (JCU), Australia. He has also produced videos on almost every continent. Ian is passionate about empowering others and gives workshops about careers in science, video production and science communication.
Jon Rawlinson is a filmmaker and producer with 15 years of experience producing television, video and media content. He has a passion for using the latest technological innovations to tell unique and compelling stories. Jon has produced more than 70 videos for clients around the world and is currently in development of a Virtual Reality series for a leading global network. Jon is a co-founder and CEO of Cinematic Science, a production company that specializes in producing science-based media content.
Mark Ziembicki is a lead researcher and communication manager on the State of the Tropics initiative, a project that brings together leading research institutions from across the world’s tropics to assess social, economic, and environmental issues in the region. His research is interdisciplinary with a focus on wildlife ecology and biodiversity conservation. Mark is also a passionate advocate for the communication and advancement of science, an accomplished photographer and a co-founder of Cinematic Science.
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